Competitive strategy (in progress)

What is competitive strategy?

What is competitive strategy?

• Where should be compete?

  • Broad

  • Focused

• How should we compete?

  • Cost leadership

  • Differentiation

Analysis of the macro-environment

• PESTEL framework

  • Political

  • Economical

  • Sociocultural

  • Technological

  • Ecological

  • Legal

Analysis of industry forces

Competitive advantage

Choosing a competitive strategy